Triton Digital Integrates audio CC’s AdPerform DSP with the a2x® Programmatic Marketplace

LONDON–(BUSINESS WIRE)–Triton
Digital
®, the global technology and services leader to the digital
audio and podcast industry and audio
CC
, an innovative provider of a DSP in the radio and audio sector,
announced today a partnership, whereby audio CC’s AdPerform DSP is now
integrated with Triton Digital’s programmatic audio marketplace, a2x®.
The integration enables audio CC’s buyers to execute targeted,
non-skippable, brand safe audio ad buys through both open marketplace
and private marketplace deals.

“We are pleased to partner with Triton Digital to provide our buyers
with access to a wide array of premium digital audio and podcast
inventory from around the world, including radio, sports, and online
music services,” said Matthias Mroczkowski, Chief Sales Director, at
audio CC. “We look forward to the increased reach and return on
investment that access to the a2x marketplace will provide our buyers.”

“We are proud to integrate audio CC’s DSP with a2x and to enable their
buyers, majority coming from the traditional radio world, to utilize the
tremendous power of digital audio to create a relevant and personal
connection with their target audience on a global scale,” said Benjamin
Masse, Managing Director, Market Development and Strategy at Triton
Digital. “We remain committed to helping marketers and advertisers
around the world to leverage the power of programmatic audio to get
their messages heard by the right audience, at the right time, and in a
brand-safe environment.”

The global audio marketplace, a2x, is the world’s first programmatic
buying marketplace for digital audio. The industry-leading marketplace
enables buyers to execute highly targeted and brand safe audio ad buys
across a highly engaged digital audience. To learn more about a2x,
contact monetization@tritondigital.com.

About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

About audio CC
audio CC was established about three years
ago as an innovative IT company focusing on the audio sector. With
AdPerform audio CC offers the first DSP that gives advertisers access to
inventory on online audio publishers as well as FM radio stations. This
is done by its innovative approach of using an artificial intelligence
to set up media plans in seconds. Thereby advertisers can not only buy
inventory automatically but also use a wide range of real time data to
target specific users and situations. audio CC is located in the German
media metropolis Düsseldorf.

Contacts

Kristin Charron
Triton Digital
+1 514 448 4037
Kristin.Charron@TritonDigital.com

Petra Karadas
audio CC
+49 211 416633 27
p.karadas@audio-cc.com

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